I created a brand identity for Clear Mind, a fictional non-alcoholic brewing company that promotes sober living. This project was part of my final semester portfolio at Fanshawe College. The goal was to design a bold, modern brand that resonates with young adults choosing mindful, sober lifestyles. The brand needed to feel empowering, refreshing, and socially conscious.
Concept & Development
After sketching several logo ideas, I chose a clean Word-mark paired with a star icon to represent clarity and wellness. I tested multiple colour palettes and landed on 3 to represent the different flavour. Red, yellow and green for a fresh, gender-neutral feel.
Outcome & Reflection
The final design successfully communicated the brand’s values. It received positive feedback during critique, with praise for its strong shelf presence and clarity. I learned how important simplicity is in communicating purpose at a glance.